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Social Media Policy
Last update: 25th August 2020
Independent Representatives are permitted to discuss and promote their business on social media platforms such as blogs, Facebook, YouTube, LinkedIn, MySpace, etc. The following is the Company’s policy and guidelines on such representation. The absence of, or lack of explicit reference to a specific site, does not limit the extent of the application of this policy. Where no policy or guideline exists, Independent Representatives should use their professional judgment and take the most prudent action possible.
- Personal blogs, websites and social media profiles should have clear disclaimers that the views expressed by the author are the author’s alone and do not represent the views of the Company.
Eg – “The opinions and positions expressed are my own and don’t necessarily reﬂect those of Eostre.”
- You must represent yourself accurately and clearly state your relationship with the Company as Independent Representative. No other claims may be made as employee, agent or otherwise.
- You may not use the Company’s trademarks or brands in any username or handle in any social media platform. These include but are not limited to Twitter, Facebook, and LinkedIn.
- Information published on your blogs, websites and social media profiles should comply and adhere with the Eostre’s Policies & Procedures. This also applies to comments posted on other blogs, forums, and social networking sites.
- Independent Representatives may not use or attempt to register or sell any of Eostre and its associated companies’ trade names, trademarks, service names, service marks, or any product names, thereof, for any internet domain name or email address.
- By identifying yourself as an Independent Representative, you identify yourself with the brand image and the values of the Company. As such, your online activity can affect others’ perceptions of the Company, its products and services. It is therefore important to be aware that your actions captured via images, posts, or comments can reflect that of the Company. The following guidelines must be adhered to for posting any content online:
- You must use only text found on the Company’s official website
- You may not supplement the content of your website or social networking profile with text from any source other than the Company.
- All content must be spell-checked.
- All misleading or deceptive activities, information and tactics are prohibited.
- Respect copyright laws, and reference or cite sources appropriately.
- No abusive language is permitted.
- No personal attacks are permitted.
- Independent Representatives must always disclose their relationship or identify themselves as a Eostre Independent Representative when making any comment in regard to Eostre and/or its products.
- Independent Representatives who provide testimonials online must be truthful and subject to typical results.
Eg 1: “Eostre Quantum Disc cured my snoring problem” While that may be an honest opinion, it is not a typical result, and therefore, any such opinion posted online would be in violation of the current guidelines, unless there is valid research to support the claim.
Eg 2. “I made USD 25,000 in one month with Eostre, and you can too.” While this statement may be true, the result is not “typical”. Such statements would be in violation of the current guidelines. Whenever discussing earnings, you should refer to clause of the Policies & Procedures for guidance on this subject matter.
- For paid Internet advertising such as Facebook ads, the Company’s logo or trademark may not be used. All links must be directed to the IR’s Personal Website and not the Company’s official site.
- If you have a complaint with the Company, contact the Company for resolution through any of its official social media channels available at www.eostre.biz or the 24/7 multilingual Eostre customer service. Do not use other social media to express your grievances publically as the Company will have no way of addressing your grievance; Many of the people who read your grievance won’t know when it is resolved, so they will be left with bad unresolved feelings that may never be corrected.